The CFO who actually gives a damn

I didn't set out to become a fractional CFO.

When my son started kindergarten virtually in 2020, my husband and I decided the most practical move was for me to start a part-time bookkeeping business. Flexible, manageable, something I could build around our new reality.

Except I kept noticing something that bothered me. I had over a decade of corporate accounting experience -budgets, forecasting, high-level financial strategy -and I was sitting there coding transactions. Doing work that was fine, but nowhere near what I actually knew how to do for these women.

So I made a shift. I moved into strategy, and I never looked back.

But the technical side was only half of it.

The more I worked with women entrepreneurs, the more I noticed something nobody was talking about: how much our nervous system plays into our finances. How much shame was sitting underneath every question they were afraid to ask, every number they avoided looking at, every investment decision that sent them into a spiral.

I knew that feeling personally. When I was in high school, my mom and stepdad took me through the Dave Ramsey program. Parts of it were genuinely valuable - and parts of it left me feeling guilty for spending money on anything that felt like a want. Small, restricted, like enjoying life was somehow financially irresponsible.

I didn't want that for myself, and I absolutely didn't want it for my clients.

So I do things differently.

The way I approach business finances isn't about how you feel you should be spending or what the "rules" say you should invest in. It's about where you want to take this business, what actually makes sense to get you there, and building a relationship with your numbers that feels safe instead of shameful.

When someone finally gets it - really gets it, not just nodding along - I can see their whole body relax. That sigh of relief is exactly why I do this work. And if you don't get it the first time, that's completely fine - we go through it again, in a different way, until it clicks. Because "I guess I get it" isn't good enough for me.